3As
Attraction is the element by which the viewer's experience begins. It is recognizable, visually or audibly perceptible. Or it can be a signal that stimulates a particular part of our body. Human beings are attracted to beautiful things by visual experience and are attracted to aesthetic forms. This induces the viewer's multi-sensory perceptual experience to provide the temporality to experience, the immediacy of the experience, and another interaction that makes the work responsive to the viewer. This will be possible to further narrow down the distance while being silent.
Cognitive Elements
Affordance complements the ecological perceptual theory of environmental-living interactions and direct perceptual theory created by ecological psychologist James Gibson. The concept of affordance means the action or attribute that occurs between things and living things. Gibson speaks of the environment in the dimensions of "defeat," "material," and "surface," based on the unique characteristic of the environment, "homogeneity". It is meaningful to talk about the environment to the affordance viewers and to provide the environment to the viewers. It is what the viewer actually perceives in the environment. Everything in the environment, such as things, substances, and places, is affordance.
Affects are the feeling that actions are taken naturally as if water flows at the moment when life rises, and each experience is harmonized with each other and talks about one synaesthesia expansion. Viewers are positive, take an action, and the result of that action becomes the content of the work. Therefore, affects maximize empirical effect, connect with space, and distinguish sensations through cognitive effects.
For example, as users see 'slide to unlock' blinking which is attraction, leads to affordance instantly as they promptly hold the arrow button and slides it to right. As an affects, the user will receive an unlocked page.
Applying the concept of interactive media art to an application or website; Attraction, Affordance, and Affects concept appears in user experience more clearly.
Motion, colour, or sound is an attraction that is recognizable, visually, or audibly perceptible. It is a signal that stimulates a particular action required for the users to tap, click, swipe, and else. Furthermore, affordance is a property or feature of an object which presents a prompt on what can be done with this attraction. In short, affordances are cues that give a hint of how users may interact with something. As the action is taken affects appear, as the result of an action.